A Parisian Dessert. On the go. $3.
We got a bit carried away here. We asked, how do you make something that's both light and fun but also deeply thoughtful and well-crafted? You look to the French, of course. With our Macaron kit, we dreamed of a product that had all the most beautiful parts of a Macaron from a Parisian bakery, mixed with simplicity and heartiness of a snack you could eat on the go. As a result, we have a product that retains all the core elements of a Macaron (the smooth squared top, the almond, the color and the balanced sweetness) distilled to a jar you could carry on the subway during rush hour.
If it worked for Neil Armstrong, it’ll work
for you too.
We’ve designed MoonBlocks to deliver a
perfect balance of well-rounded nutrition
and sustained energy. All while being
super-easy to store, carry and consume.
Each pack of has 25 - 30 blocks.
Eat them together and replace a meal.
Parcel them out through the day for
To achieve full-day energy, we needed to make it easier to distribute the carbohydrate intake throughout the day. At the same time, to make the most convenient meal replacement in
The World, we had to make sure that the snack was easy to carry.
That’s how we came up with the block design. The small portions mean that energy is consumed and released in smaller, more tactile portions, instead of intense highs or lows.
The cubical shape and solid form also make the blocks uber-light and easy to carry. Just drop in your bag and get off to the races!
To make a meal-replacement that folks would actually want to eat, we knew we had to reinvent the cookbook.
Our chefs sought out classic North-American flavors and paired them together in imaginative new ways. As a result, they’ve created taste profiles that are compelling but deeply balanced. Together, that makes for a snack that you just. can’t. stop. eating.